The founder of the company, Esko Laurila, started a transport business with his brothers at a young age. In fact, they were so young they had to have their official transport permit under the name of their uncle.
Esko and his 4×4 Mercedes loaded with firewood were a familiar sight all over northern Finland, even in the most remote corners of Lapland, at the end of the 1950s.
In 1963, Esko started cattle transport, which can be considered the official starting point of E.Laurila Oy Transports. The first vehicle was a Bedford, followed by the legendary Scania 50 Super, which became a regular sight at harness racing tracks. Morjak, a stallion owned and driven by Esko, was among the elite warmblood trotters in Finland at the time.